Consumer behavior survey template

Use this template

*Consumer Behavior Survey*Let's start simple. When's your *date of birth*?And how do you *identify*?

Female, Male, Non-binary, Prefer not to say

What's your average *yearly household income*?

Under $20,000, $20,000 - $50,000, $50,000 - $100,000, $100,000 - $250,000, $250,000 - $500,000, Over $500,000

When's the *last time* you bought a car?

I've never bought a car, More than 10 years ago, 5-10 years ago, Under 5 years ago, In the last 12 months

Let's say you'd like to buy a car: *what would you look for first*?

Price, Design/brand, Fuel consumption, Size/functionality

If you were looking for a new car, *where *would you start searching?

Online, In a magazine/newspaper, I'd ask friends or family, Car dealerships, Used car ads

*Survey complete! *

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Learn about your customers and create a more targeted approach

The more you know about your customers, the more you can create a sales and marketing approach that resonates. You can create campaigns based on the information they give you, from where they spend their time online, to what they look for more when purchasing a new product. Try our consumer behavior survey template to get started.

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Consumer behavior survey FAQs:

A consumer behavior survey is a great way to better understand your customers. Whether it’s the frequency of their purchases, to the decisions they make about them, to their budget. Knowing more about how your customers approach their purchasing decisions can help you shape your products, marketing, and sales tactics for a better outcome.

Do the majority of consumers start their search online? Focus on your website and SEO. Do many look to repurchase your products after 1 year? Plan your retargeting campaign around this new insight.

Asking demographic questions about the person completing the form—their age, gender, employment status, income, and so on—will allow you to segment your strategy and be more targeted with your approach.

Do women under 45 make their purchasing decisions differently to men over 25? Knowing this, in combination with your consumer behavior insights can help you personalize your sales and marketing tactics and attract more customers.