Competitor research survey template

*Help us better understand our competition**First, what’s your full name?*

First name

Last name

*What’s your email, **{{field:ee0fb637-37a9-4e7a-850c-1d0c57344b8c}}**?*We’ll use this for follow up questions.*What companies come to mind when you hear “project management software”?**How do they compare to us?*

They’re better, They’re worse, They’re about the same

*How likely are you to choose us over a competitor?**Before you go, can we contact you for follow up questions?**Thanks for your feedback!*

Collect up to 3.5x more data with Typeform

Keep your friends close and competitors close

Use this competitor research survey to understand who you’re up against in the market. Find out how consumers view your brand, and how you compare with the competition.

With Typeform, you can customize everything

Change text, colors, and even logos to match the look and feel of your brand. Then embed forms smoothly onto web and email.

Make forms feel effortless to fill out. Pace questions, call people by their name, and adapt the flow based on the data they share.

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Competitor research survey FAQs:

First things first, to get the most honest insights, try not to name-drop your competitors—you want to know the first brand that springs to their mind. You probably don’t want to do any marketing on competitors’ behalf.

If they do mention one of your competitors, ask what they like about them, or what makes them memorable. Maybe it’s their pricing, marketing, design, social media presence. The deeper you dig, the better the insights.

Typeform allows you to organize and manage your responses automatically. You can easily integrate your form with your favourite apps—gather data in Google Sheets, analyze in Google Analytics and organize in project management tools like monday.com or Asana.

Our unique recall function and logic jumps make the form feel like a conversation, so respondents are more likely to open up and give honest answers. For example, you can ask for their name and ‘recall’ it later to address them personally. Logic jumps let you ask the right follow-up questions, or skip them if they’re not needed.